The right glassware is a vital asset for the best beer experience.
A freshly cleaned, properly branded glass enriches the beer’s quality.


A clean glass holds the best beer: your customers will be back for more

Clean glasses: why?
For a good beer, a clean glass is required. If beer foam collapses quickly and bubbles cling to the inside of the glass, you may have dirty glasses. Greasy glasses not only result in flat, lifeless beer, they can also pose a health risk. Always check the cleanliness of glasses, and refresh them as required.

Is your glassware spotless?
Find out if your glassware has surface contamination by taking a random sample of 10 glasses each week and carrying out this simple test.

Clean glasses: how?
Cleaning and renovating your glasses regularly removes protein and beer residue. Use a recommended glass detergent and rinse additive. Follow daily and weekly cleaning procedures on the glass washer. New glasses should be renovated before using. Once cleaned, store them upside down, allowing fresh air to circulate.

Glass care
Glass is fragile and can break if not handled or cared for properly. In a busy bar, accidents can happen. Minimize the risk of breakage by following these simple instructions:

  • Never stack glasses as unwanted friction can occur and over time weaken the glass causing them to break. Stacked glasses are also more likely to tip over.
  • Never carry glasses in “bouquets”. Whilst this is a tempting way to carry several glasses at once, the clinking of the glasses against one another makes them weaker and prone to breakage. Instead, use a serving tray.
  • Avoid using glasses straight from the glass washer as they will still be warm and liable to thermal shock if cooled beer is dispensed straight into the glass.
  • Never use a glass in place of an ice scoop as it can cause the glass to crack or break. Broken glass in an ice bin is very dangerous as bits of glass are difficult to locate and extract, and could end up in a customer’s drink.
  • Never let the beer tap come in contact with the glass as the constant clinking of the glass against the beer tap causes strain on the glass, making it prone to breakage.
  • Never serve a beverage in a chipped or cracked glass. A chip or crack indicates that the glass structure has been compromised. You do not want a glass to break when in use by a customer. Discard chipped glasses immediately.


Branded glassware impacts the initial and repeated purchase

High quality
Using correct, branded glasses enhances sales. Recent research in trade outlets shows that one out of three respondents considers a correct, branded glass to be a major indicator of top beer quality (Genesis 2008). The same percentage of respondents expects – and considers it important – to be served with the correct branded glass.

High impact
Branded glassware increases brand visibility in your outlet, which in its turn drives sales. Approximately 40% of consumers in Europe claim that attractive, branded glassware has a direct impact on their choice of beer. So having the right glasses gives you a powerful purchase influencer (Leapfrog 2006).


A special glass helps you taste beer’s flavour as it is meant to be

‘Speciality glass’
In the UK, most beers are served in a pint glass, which is perfect for lagers and ales. For speciality beers, however, you should always use a special glass that brings out the best of the characteristics of the beer. Drinking out of this special glass has a strong positive impact on the aroma and the taste (Beer Connoisseur).

Types of glassware
There are different kinds of glassware with different kinds of effects. Wider bodies, for example, tend to open up a beer and accentuate sweet, malty and fruity notes, while thinner bodies accentuate delicate components. And the opening of the glass affects the delivery of the aroma to the nose.
» Learn more on the different types of glassware

Training video